Writing for the ear and the eye (chapter 16)

Writing for the ear and the eye is so much more difficult then what it sounds like. But here are some great examples  in how to succeed and understand the Public Relations Profession.

The media Kit

Is the communication vehicle that for potential use by newspapers and magazine. A media kit consists of the following items;

1, The Biography

The biographical summary is the plain bio

2, The Backgrounder

The research or the background pieces necessary for additional information

3, Fact sheets

Media kits usually contains other information that will help a story to tell a story.

Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.



Launching a career (Chapter 20)

Wow so the big scary world of getting a job in public relations is out there. Yes it is not all about going to school but actually putting your knowledge to the test.

Ok so here are some tips

Organizing the job search

What are your interests?

Knowing what you want to do is always good. Decide your profession and which part of public relations you want to do before you start your job search. Wandering endlessly without a plan is never good.

Get a name ..

Yes work your social skills and try to find exactly who to target as you are sending out your resume.

Dispatch a personal letter

Write to whomever you want a job from and request and interview. Be personable and go for it !


I wouldn’t normally suggest this but, “The squeaky wheel gets the grease”.

Prepare an Elevator Speech

Be prepared for the interview and rehearse before you go in.

Getting a job in this economy is hard so be prepared for war.The credentials you have are just a small thing about getting a job, you need to be able to go for it!

Link to Public Relations Job Center


Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.

Management (Chapter 5)

Management is the head of the head, the boss, the big one that regulates everything. Public Relations professionals are obligated to report to management as well as any other company or employee.

The managers intention is to achieve and regulate results, their intentions are to come up with strategies to become and achieve better goals. Strategic planning is everything, even in PR. There are a few things that can be the component of the framework for success. For example, analyzing the environment, business objectives, public relations objectives and strategies and public relations programs are all factors that management should oversee as the are trying to become better.

There are four steps for the public relations management should consider.

1, Defining the problem or opportuntity

By researching the demographic and their value, attitudes and opinions about a certain issues helps

2, Programming

Basically deciding on a game plan on how to achieve the goals

3, Action

How to actually follow through

4, Evaluation

The final step is to evaluate the process and how it worked

By understanding the function of management and how it symbolizes the process in which of getting better, everyone can try to communicate and understand each other. Working as a team is also by recognizing an outside source that will evaluate your work, and by having a plan and follow through anything can become better.

Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.


Social Media and Public Relations (Chapter 18)

Facebook, myspace, twitter, skype and many more of these social media sites are about to take over the world and we can’t stop them.

As the internet is changing the people and how we communicate the practice of communication is changing as well as the professions related. Public Relations have to start modifying their way of doing “business” because of the ever so growing and educated public. The new way to reach out to the public seem to be through the internet. The one so vivid and live world of interactive people have now been traded for computers and cellphones, is it all bad?

Many people have made buck by inventing popular websites and do you do so?

1, What is our goal?

Sell more stuff, make more money or merely provide a medium people would want to interact in. The purpose for the website need to be clear,.

2, What content will we include?

You need to have something that attracts people and would want them to stop. Everyone have visited a website at some point that was just so boring.

3, How often will we edit?

Websites need to be create and innovative, therefor editing is essential to a constant development.

4, How will we enhance design?

Style is super important. People want something that aesthetically nice to look at, human beings are drawn to beautiful or interesting things.

5, How interactive will it be?

Interaction is the key to a winning website. People want to be able to be a part of what they are looking at, this is also a reason while people will revisit the website.

6, How will we track use?

To know if the website is successful you need to have a way to measure your visitors. This is essential to knowing if it is good or not.

7, Who will be responsible?

Managing a website is tough. However, it can also be very gratifying to see the progress of your work especially if the website is successful.

Link to how to make a website

Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.


Integrated Marketing: Scary or strategic ? (Chapter 17)

Marketing is an open field for imagination to promote whatever you may be selling or advertising. There are several mediums in which you can choose from as you are picking your target. Product placement and promotions that are sneaking its way into people’s lives without them even knowing it.

So what is the difference between all the different categories?


Well this is basically selling a service or product through pricing, distribution and promotion. It can be free as well as paid for


This is actually a paid service that you can control by any means, content, placement and time. This is a great outlet for companies to make more money by spending some.

Public Relations

This is marketing of an organization that is unbiased and objective endorsement. It not only informs you about the product but also about the organization and practices.

The media outlets that exist are perfect for third party endorsements. For a blog, celebrity or other people that are highly involved in the media and to promote them may heighten the products attention and therefor gross more sales. Madonna, for example could possibly wear a t shirt that is saying GAP, she could be caught in a magazine wearing it and kaboom, GAP sales goes through the roof. Twitter and blog participants that have a lot of followers can possible be approached by different companies to promote their product, this is an excellent way to reach out to a public way by a third party.

Kim Kardashian is a perfect example of someone that reaches out to the public, or her followers on twitter by promoting several different products.

Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.


The Internet Screwed up the media (Chapter 9)

The internet has changed up the game of media relations. Before the media was a small little exclusive sector but with the boom of television, the internet and other media outlets the world of technology has screwed things up a bit, or at least made it much harder for companies to handle things.

Society and laws haven’t really caught up with the expansion of the media which has made it even harder to balance regulation with freedom of speech. How do we really regulate without offending people’s liberties to say what they need to say?

Communication professionals need to understand the ethics and morals that comes along with the responsibility of public relations. The credibility that is the trust between the different parties may be uphold with certain rules and regulation, or guidelines.  The Journalist Creed by Walter Williams is basically the rulebook for journalist and other communication professionals. By obeying or following these moral and ethical guidelines the objectivity and honest intention of the profession can be upheld and honored.

The internet has made its much more difficult to follow an ethical and moral ground as there are no regulators. Anyone with a computer can send out information in any way they want to without having any severe punishment. Websites, chats, blogs, social media site and other have made the internet and endless resource of information. Unlike private people, journalist or Public relations Professionals have rules to follow and understand.

By understanding the real of publicity, journalism, advertising, public relations and other communication professionals we also have to understand the enormous power that exist in words and how you say the. The public have to have a trust in their communication professionals, especially during crisis or difficult times. By upholding a responsibility to the public, public relations professionals also uphold a loyalty to themselves.

Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.


Public Relations Professionals suck at writing (chapter 15)

Awwh the way to write well. This must be the hardest thing for me because I am such a poor writer. However, the tricky thing about being a comm major is that you HAVE to write well to be successful.

The book states that most public relations professionals are poor writers and I am guilty as charged ! So I am not doing well in one of the fundamental steps to great writing. However, there is help if with some essential tips on how to write well.

1, The idea must precede the expression

Think before writing. The means to think about and then write, not write while you’re thinking.

2, Don’t be afraid of the draft

Most of us are guilty of maybe procrastinating and than just hand whatever work you have in without even glancing on it, well that is WRONG ! The mistakes and errors you may find after taking a break are plenty. Writing clearly and well organized takes a lot of work.

3, Simplify, clarify

This rule I like. The author claims that it is much better to write in a simple way to enhance the understanding of the reader. Make sentences easier, shorter and tighter. Basically write as a seven year old and leave out the complicated words.

4, Writing must be aimed at a particular audience

You need to know to whom you are writing to. Knowing your target group enhances the chances in how you communicate. This is strategy in its highest form as you should look for the easiest and best way to reach your audience.

So all Public Relations Professionals, work harder on your writing skills because you suck (ok not all of you)

I am one of the people who suck. However, by following these simple rules I hope to become better at one of the fundamental things in Public Relations so basically, learn how to crawl before you run 🙂


Seitel, F.P. (2010).  The Practice of Public Relations,  11th ed., Upper Saddle River, NJ: Pearson  Education, Inc.


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