I wasn’t aware of how old the practice of Public Relations was, and how its has really become refined throughout the years. It was interesting to see that there were bulletins found in Iraq from 1800 bc. It is amazing to know that human beings have felt the need to communicate and think about how to form a message to the public.
Actually, when thinking about history I do think about the great leaders such as Napoleon and Julius Cesar, some of the great communicators that have forever etched history with their presence. These men knew how to form a message and deliver it to the people so they understood the importance of the sender.
If we go further into history we can imagine a great piece of American literature such as, The Constitution. Now although these are laws that are relevant to a public the means of organizing and coming together to communicate to the people is just astonishing. The progression of concern of how to form a message and how to address it is just the beginning of what modern time communication professionals are still doing.
Ivy Lee, the big papa of modern public relations was a journalist for Wall Street. After examining the way press handled the communication with the public he decided to lay down the law. His opinion of how the press should communicate is still present today which was, to communicate as honestly, accurately and forcefully as possible.
Public Relations have become more and more refined in how to communicate to the public. The strength of new mediums have made the profession a bit more difficult. However, the practice of forming and sending a message will sustain as one of the hardest and riveting functions of communication out there.
http://www.millerlittlejohnmedia.com/category/toolbox/
Seitel, F.P. (2010). The Practice of Public Relations, 11th ed., Upper Saddle River, NJ: Pearson Education, Inc.
Veni, Vidi, Vici 